We began by understanding the brand’s ethos and crafting a comprehensive retail strategy, refreshing its identity across various elements—logo, color palette, packaging, tone of voice, culminating in a new physical store.

The store features warm hues, natural textures, and subtle gold accents, creating an atmosphere of understated luxury. The transition from terracotta to peach in the palette adds nuanced details.

Indirect lighting and carefully arranged footwear on floating displays create a dreamy visual appeal. Emphasizing the customer journey, the store facilitates easy navigation with custom-designed units breaking monotony to capture consumer attention.

Designed to break out of the typical retail mold, the store reflects the brand’s unique identity, offering a modular and scalable design for future expansion.

The prototype store, created using a ‘kit of parts’ approach, stands out as a seamless and clutter-breaking space, with each element strongly reflecting the brand’s enhanced identity and creating strong recall value. The result is a blend of differentiated luxury and precision engineering, achieving a seamless and modular aesthetic.

Location – New Delhi, India
Collaborators – Incubis Consultants
Status – Complete